Every piece of plastic ever made still exists today. From 50s tupperwear to that straw you used 4 years ago to drink smirnoff out of Mad Derek’s belly button in Magaluf, these objects never degrade and never disappear. But they can be reused.
Our mission is to prove high quality garments can be made from 100% recycled materials, taking waste out of the production chain and helping clean up the planet, but most importantly, our oceans.
We want other brands follow our lead, and switch to recycled products. Together we can put the mountains of plastic lying around to good use.
There is no need to produce any more plastic, we have more than enough. The world is full. It’s time to start reusing what we have, and switching to other materials altogether. It’s time to end the Plastic Age.
OUR CHARITY OF CHOICE
BYE BYE PLASTIC BAGS
Bye Bye Plastic Bags (BBPB) spawned in 2013 when two sisters in Bali Indonesia returned home from a lesson in school about the environmental damage caused by plastic waste. Although already concerned about the 680 cubic meters of garbage piling up on streets, streams and sea around Bali every day, this lesson inspired them to act and mobilise other youths to act.
Melati & Isabel Wijsen (aged 17 & 15 respectively) have spent the last 6 years raising awareness about plastic pollution among young people in Bali, leading beach and river clean ups and inspiring others around the world to start their own BBPB initiatives, including one in London. Their focus has been on eradicating the use of plastic bags, which usually take 10,000 years to decompose. The problem is most acute in Thailand, where around 600,000 plastic bags are used PER DAY in Bangkok alone, or 219,000,000 million annually. The authorities called for a plastic bag free day on 4 December 2018, but sources on the ground have confirm their continued use. Tourist resorts in the country have already complained of lost revenue due to plastic litter on their beaches.
Clearly the problem of plastic waste is by no means confined to Bali, Indonesia or Thailand. However Bali’s population density, massive tourist industry and unique natural features mean the problem is three-fold. When our Plastic Age correspondent visited the island in 2016, they noted that almost every consumer item was wrapped in two or three layers of plastic - even the world’s most resilient and indestructible fruit, the coconut, was wrapped in plastic. We want to shine light on this initiative which is battling a global problem in a place often associated with paradise, but also with beer, Australians and slow-to-react authorities.
The current generation of adults worldwide have not all been quick enough to wake up to the urgency of this problem and make the necessary changes in their lifestyle to tackle the issue. We have chosen to give 10% of our profits to BBPB because mobilising the younger generations best ensures that the next generation will no longer live in a Plastic Age.